O/R Records music label logo
Working with the band Autoheart, we created a logo for their new O/R Records label. The name comes from the singer Jody’s parents, Olive and Russ. The shortened moniker takes on a bold, stylised approach.
Inspired in parts by Paul Rand, 1970s modernism and 1990s dance labels, the new logo aims to belong somewhere between those influences and the present day digital/analogue music world.
The divided O motif extended into the vinyl labels for two of their releases, Punch and I Can Build a Fire, seen above.