Environmental engineering group logo
Graham Powell Consultants is an environmental engineering consultancy in the south of England. As the company transitioned to a shorter name and partnership structure, a new identity was designed which blends together the partnership and the core values of their services.
Inspiration from the environment
When doing research, we came across architectural blueprints which used interesting iconography to represent nature. In the landscape around buildings, trees were often represented as circles. Sometimes there would be a mark inside like a dot or cross.
Using that as inspiration, we developed a mark that referenced several aspects of the company:
- Environment is touched upon in the circle shape (Earth, trees) and the blue/green/yellow colour scheme.
- We grouped these circles to represent the new collective partnership of the company.
- Finally, the plus sign relates to how GPC can positively enhance a building’s environment.
For the logotype we wanted to find a balance between professional, authoritative and approachable. This is answered by setting the company name in a lowercase slab-serif which provides a classical contrast to the modern circles icon.