Seamless Fencing and Glass, based near Sydney, needed a website. Researching the competition revealed a disappointing amount of similarity: uninspiring site design, too much focus on material specifications, lifeless photography and an overly male vibe. We needed to put some sunshine and life back in.
Taking a new approach
Seamless Fencing and Glass put a lot of craftsmanship and care into their work; we wanted a site that reflected that. Material specifications are important, but so is a feeling of enjoying an improvement made to one’s home.
We decided to focus on people enjoying their spaces through images that feel Australian: warm, active and happy. Along with elegant typography and a bright colour palette, the new site allows them to have an inviting feel in an industry which normally feels very blokey and bland.