Peter Kyle MP campaign design

We created suite of election campaign design materials for the Brighton & Hove Labour party, and their parliamentary candidate in Hove & Portslade, Dr Peter Kyle, who’s now MP. The designs we developed show how we unified the materials across the city and created clear, striking campaign messaging in the community.

The challenge

The Brighton & Hove Labour Party approached us to create a series of election campaign design items for their local candidates. Their existing materials needed updating, consistency and a local flavour which could be merged with the party’s national branding.

The solution

Kyle’s style of politics is to make campaign messages clear and accessible in an intelligent and light-handed way. We worked to match that style with a look and palette that was clean and professional looking while also being simple enough to make clear that he was neither extravagant nor leaden.

We created designs for leaflets, publications, posters, christmas cards, letterheads, business cards, compliment slips and for the shop front campaign headquarters on the main street running through Hove.

These new items strengthened the Labour Party branding by the consistent use of their trademark red colour, typeface and logo and then gave them the flavour of Kyle’s campaign style in the overall look.

We also injected the required local roots of the campaign into the designs by creating illustrations of nearby landmarks in the style of 1930s art deco tourist posters.

Refreshed Labour election campaign design materials
Refreshed Brighton & Hove election campaign design materials. These have a unified new look. Below: Retro-style illustrations created for the local branding.
Regional illustrations focussing on local landmarks.
Peter Kyle Christmas cards
Kyle’s Christmas cards

Working with Peter Kyle on his election campaign design

In all our work, understanding the atmosphere and style of the client is crucial to producing a successful brand and design.

We had a close working relationship with Kyle’s campaign. He and his team especially wanted a clean and engaging design approach which looked professional and accessible.

We’re really proud of this election campaign design, but even prouder of great feedback from clients and the idea that our work played a part in engaging people in local politics.

“It was incredibly important to reflect Labour’s national values and brand locally but to do so in fresh and modern way that better reflected our city and the kind of person I am. It was a tough job, but compoundEye nailed it.”

Dr Peter Kyle MP